Design, Art Direction, Digital Illustration | Client: High Ridge Brands | Agency: Zunda Group
VO5 Refresh
While working at Zunda Group, I had the tremendous honor of working on many national heritage brands. Under the guidance of the Zunda leadership, I was a key player in this VO5 brand refresh, from the initial design concept through the mechanical phase. The platform, From Farm to Follicle, put the focus on VO5’s juicy aromas, for a fresh-picked, high impact sensorial experience, breathing new life into this value brand.
We also launched VO5’s Sulfate Free product range — a premium, clean beauty innovation with a value price tag.