Making creative. Magic.
Great design, to me, is a kind of magic: the sweet spot where problem-solving meets human connection. With a background in big-brand CPG and a love for expressive design, I help food, beverage, pet, and wellness brands show up with clarity, character, and shelf presence.
Whether I’m leading creative through my studio or jumping in as a hands-on design partner, I bring strategy, polish, and a sense of humor to every project.
WORKING WITH ME
“Heidi single handedly changed the culture of our group. Her drive to create better, more strategic work suddenly became the norm. Every member of the team became better, more strategic and more thoughtful in their approach.”
— Gary Esposito, Partner & Chief Strategy Officer: Zunda Group
ABOUT ME
It’s good to meet you
Hi, I’m Heidi — a Senior Brand Designer and Design Director who has spent the past 15+ years helping consumer brands make a bigger impact at shelf and beyond. I’ve had the pleasure of working on dozens of large and small brands across every category and have developed a true passion for connecting with consumers.
I partner directly with founders, marketers, and creative teams, whether they need full-scale brand development or a fast-moving extra set of hands. I bring a mix of big-picture thinking, production expertise, and fast, reliable execution to every project.
It is a great thrill to be trusted with a brand’s creative expression—I just love what I do.
Maker | Overthinker | Millennial Mom | WFH Enthusiast | Travel Junkie | Lover of antiques + old things
Heidi@heidisullivandesign.com | 860.729.7760 | Trumbull, CT
My favorite things
A couple of things really light my creative fire: travel, repurposing old furniture, and designing happy spaces around my home. My 1882 farm house, previously a working tobacco farm, has been lovingly restored, and is my favorite place to be.
