Great brands make people feel something. When packaging stops a shopper in their tracks, when a brand identity just clicks — that's what this is all about!
After 15+ years in CPG, connecting brands with consumers is still what gets me out of bed. Food, beverage, pet, wellness, beauty — every category, every shelf, every scroll.
Whether leading creative start to finish or jumping in as a trusted partner, the goal is always the same: make something that connects.
Get the strategy right, obsess the details, leave room for personality — and suddenly: magic.
Making creative magic.
WORKING WITH ME
“Heidi single handedly changed the culture of our group. Her drive to create better, more strategic work suddenly became the norm. Every member of the team became better, more strategic and more thoughtful in their approach.”
— Gary Esposito, Partner & Chief Strategy Officer: Zunda Group
ABOUT ME
It’s good to meet you.
I'm a Senior Brand Designer and Design Director who's spent 15+ years embedded in the world of CPG — food, beverage, pet, wellness, and everything fighting for three seconds of attention at shelf and on screen.
I work directly with brand teams and agencies who need senior creative thinking and a true collaborator — someone who brings strategic clarity to the messy early stages and production-level precision to the final push, and knows how to hold both at once.
Brands I've partnered with include Benebone, Bigelow Tea, Ferrero … and a few others you might recognize — see below. :)
It’s a great thrill to be trusted with a brand’s creative expression—I just love what I do.
Maker | Overthinker | Millennial Mom | WFH Enthusiast | Travel Junkie | Lover of antiques + old things
Heidi@heidisullivandesign.com | 860.729.7760 | Trumbull, CT
My favorite things
A couple of things really light my creative fire: travel, repurposing old furniture, and designing happy spaces around my home. My 1882 farm house, previously a working tobacco farm, has been lovingly restored, and is my favorite place to be.
